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Newsroom - Page 2 of 12

Don’t call me lucky: Why women need to own their achievements

Ladies! Gather round, lean in, listen up. We need to talk.

You need to stop.

Stop dismissing your achievements, talking yourself down, brushing off your success, and diminishing the results of your hard work as simply ‘good luck’.

STOP IT! It’s hurting you. It’s hurting all of us.

Speak: The Microsoft Word hack that will improve your writing

One of the best ways to check whether what you’ve written makes sense and sounds how you want it to, is to read it aloud.

But one of the problems with this is your brain can still fall into the trap of ‘reading’ what you intended to write, rather than the words on the page.

That’s why the text to speech function in Microsoft Word is an invaluable tool: It reads your work back to you exactly as it is written, with pauses where your punctuation tells it to pause.

Know your audience

Know your audience: It’s amongst my top communications advice for business success – right up there with empathy and enthusiasm.

While it sounds obvious, many businesses get it wrong or simply don’t consider their audience at all. Instead, they focus on their own wants and needs, then wonder why their business is not performing to its potential.

Confessions of a failure

On my eighteenth birthday I sat my driver’s licence.

And I failed.

It was the most mortifying moment of my life.

The difference between editorial and advertorial

Telling a journalist they should run your story because you advertise with their newspaper/radio station/TV station is NOT the way to get your story run.

In fact, all you’ll likely do is get the journalists off-side.

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