“So Leah, what do you do?”
“I run my own communications consultancy and speaking business, Methmac Communications. I help businesses, community groups and individuals improve and deliver their communications through media, public relations and community engagement. I also run workshops and motivational seminars to teach people how to communicate more effectively and get the most out of life.”
This is my elevator pitch. I use a version of this response (sometimes shorter, sometimes with a slightly different focus, depending on context) every time I’m asked about my business or what I do.
It clearly tells people how I can help them (it should be about what you can do for your customer, or the problem you solve) and doesn’t assume they’ll know what ‘communications consultant’ means.
Can you sum up your business in a few lines?
Do you have a pitch that tells people what you do in a way they understand?
Knowing your elevator pitch and being able to have it roll off your tongue is so important.
It allows you to make the most of even the briefest conversations and promotes your business in a way that connects.
Learn how to develop your business elevator pitch at my upcoming workshop, Communications For Business Success in Moe on Monday 26 June from 7-10pm.
Early bird tickets are on sale for the reduced price of $80 until Monday night.
Go to www.businesscommsmoe.eventbrite.com.au for tickets.
#communications #business #workshop #gippsland